Once upon a time ... a time when products were produced in a way that they held as long as possible. Then, in the twenties, had a group of business people an epiphany: the longer the lifetime of a product, the lower their income. The "planned obsolescence" also known as "weak" or "built-in expiration date" was born with the statement: "A product that lasts long, is a true tragedy for the business" (1928). Shortly thereafter came
the first global cartel founded with the aim of the life of the bulb to reduce from 2,500 to 1,000 hours. In the 50 years was the breaking point a whole new meaning to the consumer and the "desire to have something new and better, and a little faster than necessary" was suggested. A culture of waste was created, the growth company grew and prospered, the mounds of garbage piled up - to the consumers began to rebel ...
can manage the growth of society without the "built-in expiration date"? Was there really once the eternal light bulb? How can a tiny chip "kill" a product? Why are millions of computers shipped around the world and illegally dumped in Africa and India, instead of repairing them? How have two artists from New York made using the Internet to extend the lives of millions of iPods? Does the "built expiry date" its own expiration date achieved?
's documentary Cosima Dannoritzer runs on 15.2. clock at 20.15 on ARTE.
English folks pls check: The Light Bulb Conspiracy .
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